Faces of Marketing

#19 Faces of Marketing: Justin Riordan, founder of Spade + Archer

Episode Summary

Justin Riordan, the founder + mastermind behind the world's first ever Guaranteed home staging company called Spade + Archer, shares openly about his life journey + entrepreneur journey and gives some old school marketing tips of bringing it back to milk and cookies. Justin has had a massive personal growth year in 2018 - 1) he launched a risky new service called Guaranteed that had never been done before, 2)hadn't heard from his birth father in 20 years and found out he was recently convicted as a child molester, 3) then his warehouse burned down on 4th of July. All in a matter of a few months, and Justin talks about this "flopportunity" as it led to a new building twice the size at same cost, huge increase in profitability, and doubled the size of the staff and company. Solid Gold!

Episode Notes

Justin Riordan, the founder + mastermind behind the world's first ever Guaranteed home staging company called Spade + Archer, shares openly about his life journey + entrepreneur journey and gives some old school marketing tips of bringing it back to milk and cookies. Justin has had a massive personal growth year in 2018 - 1) he launched a risky new service called Guaranteed that had never been done before, 2)hadn't heard from his birth father in 20 years and found out he was recently convicted as a child molester, 3) then his warehouse burned down on 4th of July. All in a matter of a few months, and Justin talks about this "flopportunity" as it led to a new building twice the size at same cost, huge increase in profitability, and doubled the size of the staff and company. Solid Gold!